The Scottsdale Convention & Visitors Bureau is seeking an experienced webmaster and online marketing professional to oversee the SCVB website and all web-related technology innovations. This position is also responsible for all online marketing efforts on behalf of the bureau.
ESSENTIAL JOB RESPONSIBILITIES: Direct the Online Marketing coordinator and website development team in the creation of new technologies for the website. Manage brand presence on company domains. Oversee all website content. Manage booking engine traffic, revenue and reporting of monthly figures to business members. Manage all online marketing efforts that drive visitors to the website, including search engine optimization and online marketing campaigns in the consumer, meetings and online travel trade industries. Manage consumer database and relationship marketing program, including sales of all cooperative e-mail blasts and online sponsorship/advertising programs. Write and design e-newsletters and web pages. Oversee distribution of all e-newsletter communications and invitations.
MINIMUM QUALIFICATIONS: Qualified candidates will have a bachelor’s degree (e.g. business, marketing, IT or related fields) Five years of experience in website development, design, online marketing or IT. Any equivalent combination of education and experience.
SKILLS & ABILITIES Required: Extensive knowledge of online advertising, marketing practices, methods and trends. Technical Abilities – HTML, CSS, basic understanding of Cold Fusion, Photoshop. Strong written and verbal communication skills Strategic thinker Creative problem solving, planning, organizational and analytical skills. Excellent communication and customer service skills. Ability to concept and execute original creative marketing programs Preferred: Creative design skills including use of Flash and Dreamweaver Media Planning Soft Sales background
The Scottsdale CVB is responsible for marketing Scottsdale as a premier travel destination to national and international target audiences, including meeting and incentive planners, travel agents, tour operators and individual tourists.
To apply, send a cover letter and resume to Vice President of Marketing, Lauren Simons at lsimons@scottsdalecvb.com or respond to this post.